Are you ready to publish an annual report? | |
What to include in this year's annual report
As you wind down
this year and get ready for next year's fundraising and programs, it's
time to think about your nonprofit annual report. The annual report can
be a great way to showcase your organization's accomplishments to
current and potential donors, clients and members.
The Communications Network has shared their study Talking to Ourselves? A Critical Look at Annual Reports in Private Foundation Communications.
Although geared primarily towards private foundations, any nonprofit
can benefit from reading the advice included and taking the
self-assessment provided.
If you want to
demonstrate your organization's value by including an organizational
evaluation in your annual report, McKinsey & Co.'s research report Evaluation: Measuring What Matters in Nonprofits
breaks down some important performance metrics. Including visuals,
such as charts, graphs and maps, will make your annual report more
compelling and easier for stakeholders to read and understand.
Idealware's report A Consumers Guide to Low-Cost Data Visualization Tools, will help you use software and tools that your organization may already have to create compelling visuals for any publication.
If you need some
examples of what an annual report looks like, the Montana Nonprofit
Association has shared some of their recent annual reports in the MNA Resource Library, including their 2009 Annual Report and their 2010 10-Year Report.
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